If you’re feeling the struggle, I hear you. We’ve done a ridiculous amount of experimenting over the years and at the end of the day, checking all of the boxes comes down to a pretty simple strategy.
These posts might seem a little fluffy — but they’re engaging, shareable, and savable. That means they’re top notch content for to prime the algorithms, reach new eyeballs, and start a two-way conversation.
Love on your readers hard and become a go-to resource for them. That way, they’ll appreciate and trust you enough to buy from you when you’ve got something to sell… which is the whole point, right? (Okay, fine, new friendships are pretty freaking rad too.) This category blends personal & educational content so you stay top of mind — and heart — for your audience.
If you’re done posting on social media just for the sake of it, you need to stop creating random posts that aren’t optimized for sales. Use the caption starters to write high converting captions that feel totally natural (and make your piggy bank happy)!