Writing for the Internet is NOT like writing an essay for English class in 1999.⁠

Your words should be skimmable—paragraphs are okay, but make sure that you chunk out the super important stuff in bullet points or quick sentences.⁠ Be concise.⁠

We don’t want rigid, buttoned up sentences. We want to know there’s a human behind the brand, no matter how fancy it is.⁠

Write at a fourth grade level, even if your readers are super clever. Trust me, they read enough heavy stuff outside of the Internet. Nobody’s using a dictionary as a companion to social media so if you want to hold attention, keep it simple.⁠