Clarity is crucial to every successful brand – and it’s impossible to effectively run a business without it. It’s in every convo you have, every caption that you write, and every image that you style.

If there’s a part of you that gets nervous when someone asks what you do (and maybe you’re not quite sure exactly what motivates clients to work with you), this workbook will help you suss out your spot in the marketplace and help you craft a brand that blazes with what is special about you!