[fusion_builder_container admin_label=”Notes for This Month” type=”flex” hundred_percent=”no” hundred_percent_height=”no” min_height=”” hundred_percent_height_scroll=”no” align_content=”stretch” flex_align_items=”flex-start” flex_justify_content=”flex-start” flex_column_spacing=”” hundred_percent_height_center_content=”yes” equal_height_columns=”no” container_tag=”div” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” publish_date=”” class=”” id=”” link_color=”” link_hover_color=”” border_sizes_top=”” border_sizes_right=”” border_sizes_bottom=”” border_sizes_left=”” border_color=”” border_style=”solid” margin_top_medium=”” margin_bottom_medium=”” margin_top_small=”” margin_bottom_small=”” margin_top=”0″ margin_bottom=”” padding_top_medium=”” padding_right_medium=”” padding_bottom_medium=”” padding_left_medium=”” padding_top_small=”” padding_right_small=”” padding_bottom_small=”” padding_left_small=”” padding_top=”48px” 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We’ve officially entered into one of the busiest times of the year for small business owners, creatives, and shoppers… but it’s a holiday season like no other. 2020’s been a smack-in-the-face year and navigating this holiday season will be… interesting.

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We’re Canadian, but just a quick heads up the US election is on November 3rd and their Thanksgiving Day is on the 26th.

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In-person shopping is going to be challenging… and in some places, non-existent. That means content marketing and e-commerce are more critical to holiday success than ever before–we’ve gotchu!

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By the end of November, a lot of your readers are going to be feeling frazzled and burnt out. If your product / service helps with that, give ’em an extra nudge! Or simply share your favourite tips.

[/fusion_li_item][/fusion_checklist][fusion_button link=”https://knapcreative.ca/wp-content/uploads/2020/10/November-Special-Days-Celebrations.pdf” text_transform=”uppercase” title=”” target=”_self” link_attributes=”” alignment_medium=”” alignment_small=”” alignment=”left” modal=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” color=”default” button_gradient_top_color=”” button_gradient_bottom_color=”” button_gradient_top_color_hover=”” button_gradient_bottom_color_hover=”” accent_color=”” accent_hover_color=”” type=”” bevel_color=”” border_width=”” border_radius=”” border_color=”” border_hover_color=”” size=”” stretch=”default” margin_top=”16px” margin_right=”” margin_bottom=”” margin_left=”” icon=”fa-arrow-down fas” icon_position=”left” icon_divider=”no” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]Peep Special Days & 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4 Things You Can Post This Week :: November 2-6

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Introduction—life rules edition

What days do you always order in a restaurant? Have in your purse? What will you wake up early for? What do you listen to when you’re feeling happy, sad, or sentimental? What’s are some of your worst (or best!) habits? This intro post is a quick little outside-the-box way for people to get to know some of your quirks… and hopefully share some of theirs too!

(Don’t hesitate to steal our examples)

Secretly I just want an excuse to post a photo from my shoot with @TAG, so I thought I’d share some Life Rules I have for myself. OR it’s been a hot minute since I showed my face in these squares, so I thought I’d share some Life Rules I have for myself. 

1. If the car ride is longer than an hour, I’ll fall asleep.
2. If there’s an open bag of chips, I’m eating ’em.
3. If I can wear sandals, I will.
4. If I’m running errands, I’m hitting Costco for sure.

How ’bout you? Do YOU have any life rules I should be following? ?

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“November to do list”

What does a typical November day look like for your perfect fit client? Sprinkle in some of their daily activities and follow it up with… your offer. Wabam. ? (Don’t be shy, this is the opposite of sleazy.)

Read a book recommended by a friend
Propogate a plant
Walk the dog
Be grateful
Pre-order _____

Drop us a DM to check off that last item!

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Christmas update

Let your readers know what you’re going to be offering, launching, or bringing back for the holidays. Don’t forget to set a reminder in stories so they get a heads up when you’re dropping the goodies!

I know, I know, it still feels a little early… but we’re hustling away behind the scenes and thought we’d share how we’re bringing the merry this year.

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“3 reasons you’re not [getting anywhere with goal]… even though you’re trying really hard”

Empathize your readers to show that you understand them, and help ’em win the day. They have LOTS of sales content coming their way this month, so posts like these are a breath of fresh air! They don’t have to be groundbreaking or complicated—the quicker and easier the win, the better.

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3 Things You Can Post This Week :: November 9-13

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“IG vs Real Life”

List a few things in real life that are feeling particularly messy right now—what’s gone sideways for you over the past few days or weeks? Share the lesson that you’re learning, ie progress over perfection, less can be more, take it one day ata a time.

I know I tend to show the good moments and not a whole lot of the stuff that’s happening behind the scenes, but swipe to see what life looks like these days. [lessons here] Here’s to US—the messy, awkward stuff is so worth it in the end. Are you with me?

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Gift Guide

The greatest thing about gift guides: they are infinitely useful and sharable. Wrap a bow on this and post it as early as possible—or if it’s your jam, create a mini series of gift guides. Pssst… you already know this, but local gifts are going to go over really well this year.

Share this on the grid, and MY FRIEND DO NOT HESITATE TO RESHARE AND RESHARE it in your stories at least 2-3 times over the next few weeks, tagging each brand that you choose to feature. Tagging will boost your engagement, so this post should go a long ways!

Swipe this caption if you’re stuck: You’re going to want to hit SAVE on this one! I’m so ready for a little celebration after the whirlwind that 2020 has been. [Share some info about your finds: are they budget friendly? perfect for the little girl in your life? etc] Scoop ’em up now so that when you need a gift for that special teacher, friend, or neighbour, you won’t be stuck scrambling! 

I’d also love for you to share YOUR fave small shops in the comments to give all of us a few bonus ideas!

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“4 tips to ____ (in 30 seconds)”

Keep this post suuuuuper simple with a juicy little tutorial. If you can, tie it into a freebie.

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hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” font_size=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” line_height=”” letter_spacing=”” text_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

3 Things You Can Post This Week :: November 16-20

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“When do you put up your Christmas decorations?”

This post is a quick little engagement booster before we get into sales content over the next couple of weeks. Simply share what you do for decorations at Christmas!

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“It’s closing tiiiiime!”

Raise your hand if that song is stuck in your head now. Seriously though, time’s ticking!

Let your audience know the cutoff for placing orders or getting in with your services this calendar year. If you and your team are taking a week or two off for the holidays, plant the seed now in social media.

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Encouragement

People will do anything for those who encourage their dreams, justify their failures, allay their fears, confirm their suspicions, and throw rocks at their enemies. Which is to say, it’s a good idea to drop in a little bit of encouragement on a regular basis. ?

Sample intro: In case nobody’s told you yet today, you’re doing great. (Also, cute butt.) I know the long nights, lonely mornings, failed projects… straight up suck. You can’t help but wonder if it’ll ever pay off. Been there, done that, got the t-shirt.

Ask your audience how long it’s been since they paused to celebrate how far they’ve come!

Sample call to action (swipe away): Drop two emojis below—one for how you used to feel, and one to celebrate how far you’ve come! A hundred bonus points if you tag a bestie who needs to hear this too!

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4+ Things You Can Post This Week :: November 23-27

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“78 percent of people reading this”

What’s something quirky or fun that your perfect fit customer might be doing right now? You want to elicit an “oh s***, I totally am!” knee-jerk response with this post, so the more relatable you are the better. Also: these stats are clearly made up. ?

ie: 78% of people reading this have their hair in a weird bun right now // didn’t have time to do their makeup this morning // ate their lunch standing over the sink today // just kicked off their slippers underneath their desk etc

We dropped this post here on purpose because you want to crank your engagement before you dip into promotional content. Give it an extra boost by asking (or ahem, bribing) your readers to tag a friend! You can do a super secret giveaway by dropping in on stories and telling them that they’ll receive a free coffee, gift card, or heck, a Costco hot dog if they comment on the post.

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“I’m about to make your day a whole lot better if—”

…you don’t like ____
…you don’t have time to ____
…you want to ____

Describe your perfect fit client and dig into what they’re dealing with a on a daily basis. Then follow it up with your solution!

[Your offer] to the rescue! As a [job title], I can’t emphasize enough how crucial it is to [do what your client wants to do].

Check out [your offer] for [list one or two benefits].

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Black Friday Introduction

Today is going to be REALLY NOISY with sales and #shopsmallthisyear stuff, so if you want to keep it super fresh (but still to-the-minute), it’s a great day to share an intro! (Pick 2-3 tops to keep it really digestible)

—I’d stand in line for
—% of shopping I’ve completed
—Fave holiday purchase so far
—Best Black Friday deal I’ve seen

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Product Based Promo

Chances are, if you’ve got a product you have something to promote this week so here are a few jingly little caption starters you can use. (Read them with a product photo in mind obvy)

⭐ ____ is on sale today and we are beside ourselves. So cute!
⭐ These are *chef’s kiss* … what are you waiting for? Link in bio.
⭐ Two ____ are better than one. Double tap if you agree!”
⭐ The ____ on everyone’s list. Scoop it up today before it goes back to $$$$
⭐ ____ on sale till Tuesday. Guys, these are the bees knees. (Cat’s pyjamas. All that and a bag of chips. Snake’s hips. Spider’s ankles. Etc.)
⭐ One number one gift idea is ____. Seriously everyone can use one. Teachers, daycares, mothers-in-law, sister’s stocking. Ev. Ery. One.
⭐ [insert testimonial] It’s the perfect gift. 

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3 Things You Can Post This Week :: November 30-December 4

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“Celebrating a few of my fave small businesses today (and let’s be real, every day)”

Swipe to see my favourites, and don’t miss these deals from [list your fave businesses].

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“Thank you thank you THANK YOU”

Thank you so much for all of your support! We understand that even though shopping small is lovely in theory, life happens and a lot of times Amazon is easier… so we super appreciate you choosing to support us and our little family! I’m not exaggerating when I say that I happy dance with every single order—my heart is so happy after this weekend. 

You can follow up your thank you with a quick reminder about ordering / shipping deadlines.

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“Who here is a fan of shortcuts?”

(My hand is up too)

I know there’s no magic potion that brings you [the result you want], but here are a few tips that’ll help you out.

Share 1-3 quick tips, and let them know that if they really want to speed things up with some extra support they can download your freebie or even better, work with you. Are you booking into the new year? This is a great time to share that information!

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