Instagram Caption Ideas for Black Friday

Looking for some Instagram caption ideas for Black Friday? We’ve officially entered into one of the busiest times of the year for small business owners, creatives, and shoppers… and we’ve got you covered with some templates you can snag!

  • In-person shopping can be challenging… and in some places, non-existent. That means content marketing and e-commerce are more critical to holiday success than ever before–we’ve gotchu!
  • By the end of November, a lot of your readers are going to be feeling frazzled and burnt out. If your product / service helps with that, give ’em an extra nudge! Or simply share your favourite tips.

If YOU are feeling a little frazzled, we’ve got something extra for you. Social media can be a lot, especially in seasons like this—so it’s the perfect time to streamline your Instagram content creation process. 

Download our FREE guide and streamline your content creation. You’ll get some precious hours back and your social media will be done and dusted before you know it! Drop your email below to nab your free goodies! 👇

Here are a couple of Instagram caption ideas you can use for your Black Friday promotions:

  • Gift Guide

The greatest thing about gift guides: they are infinitely useful and shareable. Wrap a bow on this and post it as early as possible—or if it’s your jam, create a mini series of gift guides. Pssst… you already know this, but local gifts are going to go over really well this year.

Share this on the grid, and MY FRIEND DO NOT HESITATE TO RESHARE AND RESHARE it in your stories at least 2-3 times over the next few weeks, tagging each brand that you choose to feature. Tagging will boost your engagement, so this post should go a long ways!

Swipe this caption template if you’re still running stuck: 

You’re going to want to hit SAVE on this one! I’m so ready for a little celebration after the whirlwind that 2020 has been. [Share some info about your finds: are they budget friendly? perfect for the little girl in your life? etc] Scoop ’em up now so that when you need a gift for that special teacher, friend, or neighbour, you won’t be stuck scrambling! 

I’d also love for you to share YOUR fave small shops in the comments to give all of us a few bonus ideas!

  • Better Days Ahead

“I’m about to make your day a whole lot better if—”
…you don’t like ___
…you don’t have time to ___
…you want to ____

Describe your perfect fit client and dig into what they’re dealing with on a daily basis. Then follow it up with your solution!

[Your offer] to the rescue! As a [job title], I can’t emphasize enough how crucial it is to [do what your client wants to do].

Check out [your offer] for [list one or two benefits].

Do you like these Instagram caption ideas for Black Friday? There’s a whole lot more of this over on our Instagram and in the toolbox!


Feeling overwhelmed by the content creation hamster wheel? Join the toolbox — we’ve got caption templates that’ll take your reader on a journey from curiosity right through to the sale… and you’ll knock out your content in a fraction of the time. Sign up now!

Instagram Marketing Toolbox for Small Business

Black Friday Instagram Caption Ideas
Black Friday Instagram Caption Ideas
Black Friday Instagram Caption Ideas