[fusion_builder_container admin_label=”Notes for This Month” type=”flex” hundred_percent=”no” hundred_percent_height=”no” min_height=”” hundred_percent_height_scroll=”no” align_content=”stretch” flex_align_items=”flex-start” flex_justify_content=”flex-start” flex_column_spacing=”” hundred_percent_height_center_content=”yes” equal_height_columns=”no” container_tag=”div” menu_anchor=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” status=”published” publish_date=”” class=”” id=”” link_color=”” link_hover_color=”” border_sizes_top=”” border_sizes_right=”” border_sizes_bottom=”” border_sizes_left=”” border_color=”” border_style=”solid” margin_top_medium=”” margin_bottom_medium=”” margin_top_small=”” margin_bottom_small=”” margin_top=”0″ margin_bottom=”” padding_top_medium=”” padding_right_medium=”” padding_bottom_medium=”” padding_left_medium=”” padding_top_small=”” padding_right_small=”” padding_bottom_small=”” padding_left_small=”” padding_top=”48px” 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‘Tis the season… of joy and gratitude. We’re going to hear a LOT of “2020 can go eff itself” but what if we flip the script? What’s extra good right now? Of course you want to be real, but hopefully you can find a few silver linings this December. Spread light—your readers need it.

[/fusion_text][fusion_checklist icon=”fa-asterisk fas” iconcolor=”” circle=”” circlecolor=”” size=”” divider=”” divider_color=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=””][fusion_li_item icon=”fa-asterisk fas”]

The majority of holiday shopping is happening online this year and your audience is going to be pumped about convenience and personalization, so if you can throw in some classy gift wrap or a handmade card go nuts!

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Your readers always want quick wins, but this month they’re all about saving time—so keep ’em brief for now! Pop in a few times a week with nuggets that’ll help a beginner out.

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Order deadlines are coming & going quickly, and if you need to unwind towards the end of the year it’s more than okay to take a break from social!

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5 Things You Can Post This Week :: December 1-4

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“Wait! Don’t throw in the towel yet”

If you have the capacity to help your readers out be clear & let ’em know!

“Don’t throw in the towel for 2020 just yet. There’s still a whole month left! The golden ticket to where you want to be is in [explain how they’ll achieve what they’re looking for]. Why not start today?”

NURTURE | LEADS + SALES

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Now Booking

Let your audience know how to work with you!

Now booking for [date]. [Share a little bit about your process.] Pssst…. prices go up in January so if you want to lock in 2020 rates, shoot me a DM by [date]!”

LEADS + SALES

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“Move your booty”

The ___ is in the shop! ___ days left to get stuff by Christmas. (Seriously, move your booty over to the shop.)

LEADS + SALES

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“Getting in a mood over here…”

Do you put a holiday twist on your product, packaging, or website? Is your IG feed nothing but gingerbread and candy canes? Show it off!

LEADS + SALES

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“3 ___ mistakes that almost everyone makes”

Relate this to your niche. I might share 3 social media mistakes, you might share 3 laundry mistakes or 3 decorating mistakes. (Seriously though, if you sell clothing you should talk about laundry. It’s a shockingly engaging topic.)

NURTURE

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5 Things You Can Post This Week :: December 7-11

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“Confession”

What are your readers feeling low / guilty about right now? Share some encouragement and let your audience know it’s okay to feel that way right now. (The way to do this without being patronizing is to share YOUR feelings too.)

I’m DONE for 2020. Wrapping up a couple of things this week, but feeling all kinds of eager to vanish from the planet of [what you do] as soon as I can. 

CONNECT

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Ask for reviews

We’re all feeling pretty warm & fuzzy around the holidays so it’s a great time to ask for reviews! Want to give some extra incentive? Offer a limited time promo.

“15 percent off of your holiday shopping for three minutes of your time!”

This post is an ask, so it goes under LEADS + SALES

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“Here’s what’s coming up”

This year has showed us that life is pretty dang unpredictable, but you’ve got the inside track to your industry news and this is one of the times that it’s okay to get into it. What’s trending for 2021? What are your predictions?

It can be a little scary to put this post out there—but don’t stress it! Our attention spans are so so short and it’ll position you as an industry expert. (You can always archive the post later, but it’s a good one to have out there over the next few weeks.)

NURTURE

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“Tis the season of joy & gratitude.”

Share how you’re expressing thanks—and give your readers a tip or two on how THEY can spread the love. Handmade cards for their faves? Tiny gifts in the mail? (This is super easy to do if you cater to other business owners, but it’ll work for clients as well!)

CONNECT | NURTURE

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“HEY!”

Don’t forget to pop in and re-introduce yourself sometime this month! Swipe this caption if you want to make it super easy:

“HEY!! We’ve got some new people on our page, so I wanted to introduce us again! I’m [Name], the [Title] of [Business].

We help [your perfect fit person] with [problem]. I’ve been running this company for ___ years now.

We want to know who’s seeing these posts! Comment your [something fun: personality type, fave colour, you name it] and your industry in the comments!

CONNECT

PS: This weekend, we’re having a sale on ___.

CONNECT | LEADS + SALES

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hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” font_size=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” line_height=”” letter_spacing=”” text_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

4 Things You Can Post This Week :: December 14-18

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Digital Gift guide

There’s always a last-minute scramble for gifts and this year is extra tough with all of the 2020 weirdness. Curate a DIGITAL gift guide with printable downloads, courses, and the like. If you’ve got something that fits in, don’t hesitate to add it!

How is it that Christmas always sneaks up on us so fast? Chances are, you’ve still got a couple of people on your list and it’s pretty tough to find anything that’ll ship on time at this point. Here are some super last minute gift ideas! (Not gonna lie, some of these are on my wish list.)

NURTURE | LEADS + SALES

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The view from here

Share a little peek behind the scenes as you wrap up your year.

I’m totally okay with this being my view all day while I work on [whatever you’re doing to wrap up the year]. What’s YOUR weather like? Did you get the Bing Crosby “White Christmas?”

CONNECT

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Naughty & nice

Share a quick list of do’s & don’ts for anything related to your niche. Super simple. Don’t hesitate to reuse stuff you’ve shared in the past—with the festive “naughty & nice” spin on it, it’ll feel brand new and so fresh!

NURTURE

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Tough Christmas

Share some helpful content around what might NOT be fun and easy breezy about the holidays. You don’t want to dwell in a negative space, but it’s important to meet your readers where they’re at and this is the stuff that really resonates.

Ideas:
3 self care ideas for busy moms this season
What to do when Christmas is sad for you
A trick to put up with all of the different opinions in your life right now
How to say no to ___ this Christmas)

CONNECT | NURTURE

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3 Things You Can Post This Week :: December 21-25

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Joy & thanks

Let your clients know how much you appreciate them, but wrap it up in a little post that doesn’t read quite like a regular thank you—we’re going to be seeing a lot of those and they’re great, but let’s think outside of the box.

Sister snuggles. The feeling of finding something that was lost. Warm lemon tarts. A quick booty grab in the kitchen. A card in the mailbox from my mama. YOU. Little joys, adding up in big ways.

CONNECT 

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Sign off

Well, this is it! We’re officially signing off for [the year? the week?] and couldn’t be more thrilled about it. Thank you thank you thank you for following along with us and supporting us this season—we’re so stinkin’ lucky to have you in our community. We hope you have a magical holiday season!

CONNECT

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Reboot

Everyone’s tuckered, so if you’ve got any tips for how your perfect fit person can reboot for the year ahead this is the perfect week to share. Inspirational quotes will do well here! (So will memes, if that’s more your style.)

NURTURE

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hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” font_size=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” line_height=”” letter_spacing=”” text_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]

4 Things You Can Post This Week :: December 28-31

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Get real about this year

It’s so interesting for your readers to catch a peek of what’s happening behind the curtain—and the more honest you are, the more they’re going to look up to you. Promise.

Share what you DIDN’T get accomplished this year. What did you do instead? Why—besides, y’know, C-19—are you okay with not having achieved that goal?

(FYI: someone who does this really well is @sarahbeaucreative)

CONNECT | NURTURE

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Year in Review

Literally every person is going to be doing these, so keep it brief! Reflect on your year—and weave in gratitude. (Sure, this content is about you… but make it about your readers too.) Share fun and unique things like the dumbest thing you said this year, biggest lesson you learned, or milestones you celebrated. Be sure to shout out your top fans, team members, or clients too!

I know, I know. Your thumb is sore from scrolling through these so I’ll keep it short with my top X things about this year.”

CONNECT | NURTURE

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“What if 2021 was your best year ever?”

New Year’s vibes are hittin’ hard this week! Cast a vision for what your perfect fit person’s life could look like if they worked with or purchased from you.

What if 2021 was your best year ever? What if you got to a place where you could ___? [The dream]
You don’t need [something they’ve probably tried and abandoned before].
You need [your offer], [call to action].

LEADS + SALES

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End of year flash sale

You can do this anytime during the month of December… swipe caption below to make it easy peasy!

Don’t put away the sparklers just yet, because we’re ending the year with a big ol’ THANK YOU. Run, run, run because our whole [line / shop / service suite] is on sale till [Date]. Happy almost 2021! Love ya!

LEADS + SALES

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