Rock solid marketing is KEY when it comes to owning and building your business successfully, and we’re (obviously) pretty into it.
This framework, when implemented, is an asset that your business can use for years to come. And the best part? It takes literally zero work to scale this once you’ve built it!
More dollars in your jeans WITHOUT more hustle? That’s something we can get behind! Let’s hop in.
1. Brand Clarity
How clear are you on your brand message? Social media for social media’s sake is not going to get you very far. If you want maximum impact (which, duh) – it’s time to get down to the nitty gritty of your brand message.⠀⠀⠀⠀⠀⠀
The first rule of thumb is: don’t try to sound sophisticated or clever. Clarity is crucial!
- Start with the problem your potential client is facing. This is KEY, because it’s the hook that’ll get them interested.
- Once you have their interest, present yourself as their solution.
- And finally, cast a vision for what their life will look like after they purchase from you.
So the formula is: problem, solution, result. What do you provide? For whom? What’s in it for them?⠀⠀⠀⠀⠀⠀⠀⠀⠀
This is what you’ll return to again and again (and again) whenever you’re doing anything in your marketing – and it’s also super handy to be able to pull a quick elevator pitch out of your pocket when you get to chatting with a new acquaintance. Well worth spending a bit of time on!
2. A Strategic Website
Maybe you’re feeling pretty clear on your offerings and why they exist, but that doesn’t necessarily mean that your message is translating through to your audience!
Here’s a quick litmus test.
Someone lands on your website or social bio. They’re going to look at it for five seconds (tops) before they continue scrolling or click through to the next thing.
If they paused here and closed their laptop, would they be able to articulate who you serve and how? If not, you have some homework to do!
- Get specific. This is not the time to be cute, clever, or vague. If I do business with you, I get (fill in the blank).
- Avoid industry jargon. I cannot stress this enough! Your audience WILL NOT pick that up. Ask a friend to give you an outside opinion on your verbiage.
3. A Lead Generator
Let’s get real for a second here. When you think of email newsletters, do you get excited? Or do you do an internal eye-roll and think, “Ugh. Nobody reads those. Nobody wants to sign up for those.”
Imagine that you just got asked to speak at an event.
You’ve never done anything like this before so you’re a bundle of nerves, but you sit down, take a deep breath, and do a big ol’ Pinterest search to start educating yourself.
You happen upon an international speaker (who seems way cool judging by her IG highlights) and she’s offering up 10 Tips for Giving the Best Talk of Your Life in exchange for your email address.
It’s a no-brainer, right?
When you create content that truly serves your dream clients, they’ll be scrambling over themselves to sign up for your email list. And you’ll be able to close sales in a warm, natural way.
4. A Follow Up Strategy
You’ve worked hard to set up a lead generator and get those email addresses onto your list. But what happens after that?
You can’t just abandon ship and hope you can send out an “email blast” (worst marketing term EVER) when you have a sale or promotion.
You need to nurture those hard-won leads with more helpful content. (Don’t hesitate to re-use content you’ve written in the past, whether it’s for social media, your podcast, or blog… even emails answering FAQs!)
Once you’ve given away some of your best content for free, your readers will feel like they know you. They like you, because you’re so dang helpful. And they trust you – because if the free content is this great, how awesome must it be to actually work with you?
That’s a solid foundation… and once you’ve completed all of these steps, it’s time to ask for the sale.
You can set up a simple sequence just to get the ball rolling, and then make additions and tweaks as you see what’s working and what’s not!
“If you build this and automate it, you will have a digital sales force working for you. You won’t believe how much more ready customers are to buy. And the reason is you treated them with respect and you respected the phases of the customer relationship.” Donald Miller