Remember how six months ago, we were all dyyyyying for an invitation to Clubhouse? There was a ton of buzz around it, everyone was downloading it, everyone was hanging out in their fancy pants rooms and stages and I was counting the minutes till it came out on Android.
(Still hasn’t, by the way.) Am I sad about it? Meh.
In February, it was download 9.6 million times. Last month, 900K. That’s nine MILLION less downloads two months later.
It’s true, there’s always something new and exciting happening in the social media world. Remember Periscope? And Vine? 😂 Instagram is a giant that’s been around for a heck of a lot longer than ANY of these platforms, so they’ve got a massive user base and they’re not falling off a cliff anytime soon.
The specifics change. But you will NEVER regret wrapping your brain around creating quick, catchy, short-form video. That is still going to be a thing in 2, 5, 10 years — I’d bet every penny I have on that.
Short answer: it’s your business. You don’t HAVE to do anything. We both know plenty of successful businesses that aren’t on social media at all.
Here’s how to know if reels are for you:
Getting started is the hardest part. If you need to create a dummy account for practice, don’t hesitate! (That’s how I started with stories and I’m so so glad I did.)
Start out with faceless video ideas and work your way up to regular videos. Here are a handful of ideas (in order of difficulty) to get you started!
Even though the digital marketing world is crazy fast-paced, nothing changes overnight. It’s a quick evolution, but it’s still an evolution… and quick, digestible video content is here to stay. It’s not too late to start!
Click here to sign up for the crash course!
Don’t know what to talk about? We gotchu. The Toolbox includes DAILY story prompts that are more than just fluff like what you had in your coffee or what your toddler is up to today (newsflash: nobody cares). Sign up here!
It's time to stop wasting your effort on anyone and everyone, and finally (finally!) get clear on your ideal client. Boost your sales AND love your job again!
The thing keeping you from success ISN'T lack of consistency, organization, or time. You need clarity on your goals and a strategic plan that you implement.
If you're checking all the boxes to get the word out about your business, but not seeing a steady flow of clients, it's time to nail down a marketing plan.